The Statement inc.
Let the statement speak for itself. This freelance project was great to do. As someone who is active online & Podcasts, I loved designing a logo for an up-and-coming youtube channel that will discuss Toronto/gta issues at heart.
Working
Together
This process started with the creator reaching out to me after seeing my work on my website. Easton wants to make content highlighting social and economic inequalities in Canadian society.
Dream it.
I want it to feel both professional and creative. Almost like a design magazine publication.
The feeling of a classic print publication and the expressiveness and creativity of expanded textures and colour-palettes.
Build it.
First things first and that was to do some rough sketches. From there we went back and forth discussing the development of the rough to the digital.
